To Determine Whether a Company Has Properly Segmented Its Markets

question 56

Multiple Choice

To determine whether a company has properly segmented its markets, five criteria are usually considered - are the segments effective, measurable, accessible, actionable and _______.

• A)addressable
• B)manageable
• C)personal
• D)profitable

---

Definitions:

Canada

A country located in the northern part of North America, known for its vast landscapes, multicultural diversity, and strong national healthcare system.

St.Lawrence River

A large river in North America, flowing from the Great Lakes to the Atlantic Ocean, and serving as a vital waterway for transportation and ecosystems.

Great Lakes

A group of five large, interconnected freshwater lakes located in North America, vital for transportation, water supply, and habitats.

Water

A clear, smell-free, flavorless fluid that constitutes the oceans, lakes, streams, and precipitation, and is foundational to the bodily fluids of living beings.