Physical Evidence, Process and Place Are Part of the Extended

question 21

True/False

Physical evidence, process and place are part of the extended marketing mix for services.

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Definitions:

Quality Costs

Expenses related to ensuring products or services meet company and customer standards, including costs of prevention, appraisal, and failure.

Quality of Design

How well a product's design meets customers' needs and expectations in terms of functionality, aesthetics, and overall performance.

Quality of Conformance

The degree to which a product or service meets the specified design or specifications and quality standards during the manufacturing or delivery process.

Excellence

The quality of being outstanding or extremely good in performance or quality.