_______ Marketing Is a Term That Is Used to Describe

question 101

Multiple Choice

_______ marketing is a term that is used to describe efforts, mainly used by public service organizations to encourage positive social change e.g. healthy eating, reduced cigarette and alcohol consumption etc.

• A)Direct
• B)Social
• C)Experiential
• D)Public

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Definitions:

Consumer Surplus

The difference between the total amount that consumers are willing to pay and the actual amount they pay for a good or service.

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the equilibrium price in a market.

Car Market

The industry related to the manufacturing, selling, and buying of automobiles.

Allocative Efficiency

A state of the economy in which production represents consumer preferences; every good or service is distributed to yield the highest aggregate utility.