Marketing Managers Should Be Aware That Needs May Arise Because

question 33

Multiple Choice

Marketing managers should be aware that needs may arise because of _______. This means that their activities, such as developing advertising campaigns and training salespeople to sell product benefits may act as cues to need arousal.

• A)simulation
• B)stimulation
• C)reputation
• D)speculation

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Definitions:

Market Failure

Market Failure occurs when the allocation of goods and services by a free market is not efficient, often requiring intervention.

Social Costs

The total cost to society, both direct and indirect, arising from the production or consumption of goods and services, including externalities.

Perfect Competition

A market structure characterized by an infinite number of buyers and sellers, homogeneous products, no barriers to entry or exit, perfect information, and no individual buyer or seller having any influence on the market price.

Public Good

A good that is non-excludable and non-rivalrous, meaning it can be used simultaneously by more than one person without reducing its availability to others.