Branding Has Become an Ever More Important Aspect of Marketing

question 35

Multiple Choice

Branding has become an ever more important aspect of marketing due to the fact that the _______ differences between products are becoming fewer and fewer and the only element that differs one offering from another is the brand.

• A)political
• B)economic
• C)technical
• D)social

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Definitions:

Accounts Payable

Refers to the amounts a company owes to creditors for items or services purchased on credit.

Notes Payable

A liability in a company's balance sheet that records amounts the company owes because it borrowed money, or a formal written agreement to pay a specific amount in the future.

Maturity Value

The amount of the note that is due on the date of maturity (Principal + Interest).