Which of the Following Is the Correct Order for the Seven-Step

question 34

Multiple Choice

Which of the following is the correct order for the seven-step new product development process?

• A)Business analysis, idea generation, concept testing, screening, market testing, product development, and commercialization
• B)Business analysis, idea generation, screening, concept testing, product development, market testing, and commercialization
• C)Idea generation, screening, concept testing, business analysis, product development, market testing, and commercialization
• D)Idea generation, business analysis, concept testing, screening, product development, market testing, and commercialization

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Definitions:

Halo Error

A bias in performance evaluations where the assessor allows one positive characteristic of the person being evaluated to influence their judgment on other unrelated characteristics.

Critical Incidents Method

A performance appraisal method that focuses on the most significant events (or incidents) involving the employee during the review period.

Graphic Ratings Method

A performance evaluation technique where employees are rated on predefined categories using a visual scale or graph.

Essay Method

A trait approach to performance rating that requires the rater to compose a statement describing employee behaviour.