Brand Extension Is Which of the Following

question 42

Multiple Choice

Brand extension is which of the following?

• A)The concentrated targeting of new market segments
• B)When an established brand name is used for brands in unrelated markets
• C)A form of repositioning due to poor past sales and profit results
• D)The use of an established brand name on a new brand within the same broad market

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Definitions:

Spline

A series of ridges or teeth on a drive shaft that mesh with grooves in a mating piece, allowing torque to be transferred while permitting some axial movement.

Yoke

Any of a number of different fork-shaped components. Shift yokes (on shift rails) fit to dog clutches in a transmission to move them in and out of engagement. A pair of drive shaft yokes couple to each other using a U-joint as an intermediary.

Brinelling

Minor indentations on the shoulder or in the valley of a bearing race, usually caused by improper installation.

Spalling

Surface fatigue that occurs when chips, scales, or flakes of surface metal separate because of fatigue rather than wear.