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Indirect Competitors
Companies that offer slightly different products or services but compete for the same customer dollars due to overlapping needs or desires.
Competition Section
A segment within a business plan or report that analyzes the competitive landscape, detailing the strengths and weaknesses of competitors within the market.
Larger Market Share
The portion of a market controlled by a particular company or product, with a larger extent signifying dominance or a significant competitive advantage.
Diversification
A risk management strategy that mixes a wide variety of investments within a portfolio.
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