Linking Two or More Existing Brands from Different Companies for a Joint

question 91

Multiple Choice

Linking two or more existing brands from different companies for a joint promotion is known as _______.

• A)product-based co-branding
• B)parallel co-branding
• C)communications co-branding
• D)global branding

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Definitions:

Promotion Committee

A group of people tasked with reviewing and deciding on the advancement or elevation of employees within an organization.

Politicking Strategy

A plan or approach employed in navigating or influencing political landscapes or organizational politics for specific outcomes.

Coalition Building

The process of assembling a group of stakeholders or organizations to achieve a common goal or address a specific issue through collective effort.

Reciprocation

The act of returning a gesture, favor, or communication with a similar or equivalent response.