When Market Segmentation Reveals Several Potential Targets, and Specific Marketing

question 43

Multiple Choice

When market segmentation reveals several potential targets, and specific marketing mixes are be developed to appeal to all or some of the segments, this is called which of the following?

• A)Differentiated marketing
• B)Undifferentiated marketing
• C)Customized marketing
• D)Focused marketing

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Definitions:

Person-centered

A therapeutic approach developed by Carl Rogers emphasizing empathy, genuineness, and unconditional positive regard in the therapeutic relationship.

Gestalt Therapy

A form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, the therapist-client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments people make as a result of their overall situation.

Perls

Refers to Frederick Perls, a psychiatrist and psychotherapist known for developing Gestalt therapy, focusing on awareness and personal responsibility.

In Vivo Exposure

A behavioral therapy technique that involves direct exposure to the feared stimulus in real-life situations.