Why Is the Boston Consulting Group Growth-Share (BCG) Matrix Used

question 23

Multiple Choice

Why is the Boston Consulting Group Growth-Share (BCG) Matrix used in marketing?

• A)Helps in the analysis of estimating brand value
• B)Helps highlight growth opportunities for market segments
• C)Helps analyse future demographic trends
• D)Helps companies to make product mix and/or product line decisions

---

Definitions:

Brand Image

The perception of a company or product by the public and how it is distinguished from competitors.

Synchronous Training

A training method where instructors and learners interact in real-time, often through digital platforms, allowing immediate feedback and interaction.

MOOCs

Massive Open Online Courses, which are free online courses available for anyone to enroll and provide large-scale interactive participation.

Community of Practice

A group of people who share a concern or passion for something they do and learn how to do it better through regular interaction.