Linking Two or More Existing Brands from Different Companies for a Joint

question 91

Multiple Choice

Linking two or more existing brands from different companies for a joint promotion is known as _______.

• A)product-based co-branding
• B)parallel co-branding
• C)communications co-branding
• D)global branding

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Definitions:

Human Service Representatives

Professionals who provide assistance, advice, or support to people in need, often in the realms of social services, healthcare, or welfare.

Online Searches

The process of looking up information on the internet through search engines.

Communications Programs

Structured plans that outline the advertising, promotions, and other marketing efforts designed to communicate with a target audience.

Traditional Media

Refers to the means of mass communication that existed before the advent of digital media, including television, radio, newspapers, and magazines.