According to the BCG Matrix, "Stars" Are Described as Which

question 86

Multiple Choice

According to the BCG matrix, "Stars" are described as which of the following?

• A)Brands with high profit margins
• B)Brands with high growth in terms of share price and turnover
• C)Brands with presently low levels of market share, however, are good prospects for rapid market share growth
• D)Market leaders in high growth markets

---

Definitions:

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.

Financial Reporting

The process of producing statements that disclose an organization's financial status to management, investors, and the government.

Cash Projections

Estimates of a company's future financial position based on expected cash inflows and outflows over a certain period.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.