Test Marketing Involves Which of the Following

question 4

Multiple Choice

Test marketing involves which of the following?

• A)The branding of a product on a nationwide basis
• B)The consumer testing of a new product under laboratory conditions
• C)The launch of the new product in one or a few geographical areas chosen to be representative of its intended market
• D)The functionality, usability, consumer adoption and benchmark testing in an chosen geographical area

---

Definitions:

Neurons

Specialized cells transmitting nerve impulses; the basic building blocks of the nervous system.

Nerve Cells

Specialized cells that transmit electrical signals throughout the body, forming the basis of the nervous system.

Reflexes

Automatic, involuntary responses to specific stimuli that do not require conscious thought.

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brainstem down the back, and transmits neural signals between the brain and the body.