Although the Majority of Consumers Currently Interact with Brands Online

question 72

Multiple Choice

Although the majority of consumers currently interact with brands online, the commercialization of the Internet didn't start until the late _______.

• A)1980s
• B)1990s
• C)2000s
• D)2010s

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Definitions:

Cohen's D

A measure of effect size that quantifies the difference between two group means in standard deviation units.

Cohen's D

A measure of effect size indicating the standardized difference between two means, often used in psychological and educational research.

Standard Deviation Units

Units of measurement used to express the variability or dispersion of a set of data points around their mean in terms of the standard deviation.

Cohen's D

A measure of the size of an effect or difference between two group means, expressed in standard deviation units.