Effective Segmentation Requires That Segments Should Consist of Customers Whose

question 25

Multiple Choice

Effective segmentation requires that segments should consist of customers whose needs are relatively _______ within a segment, but significantly different from those in other segments.

• A)homogeneous
• B)heterogeneous
• C)different
• D)old

---

Definitions:

President's Interaction

Refers to the ways in which the President of a country engages with the public, other branches of government, or international leaders.

Legislation

Laws or legal statutes that have been enacted by a legislative body.

Bill

A proposed piece of legislation that is introduced into a legislative body for consideration.

Anti-federalists

Refers to individuals who opposed the creation of a stronger U.S. federal government and the ratification of the Constitution in 1788, favoring instead stronger state governments.