An MkIS Comprises of Which Four Elements

question 52

Multiple Choice

An MkIS comprises of which four elements?

• A)External continuous data, external ad-hoc data, environmental scanning, and marketing research
• B)External continuous data, external ad-hoc data, environmental intelligence, and marketing research
• C)Market intelligence, external ad-hoc data, environmental intelligence, and marketing research
• D)Internal market information, market intelligence, environmental scanning, and marketing research

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Definitions:

Global Leaders

Individuals who influence and direct organizations or groups within a global context, understanding diverse cultures and international market dynamics.

Developing Global Leaders

A strategy or process to prepare individuals within an organization to perform effectively in leadership roles within a global context.

High Ethical Standards

Principles that guide behaviors to be morally upright, honest, and showing respect for others.

Formal Training Programs

Structured educational and training initiatives offered by organizations to improve employees' skills and competencies.