Which of the Following Are the Three Broad Groups of Consumer

question 67

Multiple Choice

Which of the following are the three broad groups of consumer segmentation criteria?

• A)Behavioural, psychographic and profile variables
• B)Behavioural, demographic and profile variables
• C)Psychographic, demographic and behavioural variables
• D)Psychographic, sociological and geographic variables

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Definitions:

Location

The specific place or position where something exists or is situated.

Hackman and Oldham's

A theory of job enrichment that suggests five job characteristics that, when present, increase job satisfaction and performance.

Job Design

An approach that specifies the tasks that constitute a job for an individual or a group.

Job Significance

The extent to which a job has a substantial impact on the lives or work of other people either within or outside the organization.