Selective Retention Refers to Which of the Following

question 82

Multiple Choice

Selective retention refers to which of the following?

• A)Refers to the fact that only a selection of messages may be retained in the memory
• B)Refers to the fact that people change the information they receive according to their existing beliefs and attitudes
• C)Refers to the fact that people screen out those stimuli that are not meaningful to us nor consistent with our experiences and beliefs
• D)Refers to the fact that people only remember products that they had positive experiences and had positive attitudes towards its marketing communications efforts

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Definitions:

CFA

Chartered Financial Analyst, a professional designation given by the CFA Institute to finance and investment professionals.

Joint Conceptual Framework

A collaborative effort among accounting standards boards to establish a common conceptual foundation for the development of accounting standards.

IASB and FASB

The International Accounting Standards Board (IASB) and Financial Accounting Standards Board (FASB) are organizations that establish and communicate standards of financial accounting and reporting.

Financial Reporting

Financial Reporting is the process of producing statements that disclose an organization's financial status to management, investors, and the regulatory authorities.