What Is the Purpose of Segmentation

question 10

Multiple Choice

What is the purpose of segmentation?

• A)To identify differences in behaviour that has implications for marketing decisions
• B)To identify the most profitable consumer segments
• C)To target segments that are not targeted by competitors
• D)To target segments which match our product/ service attributes

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Definitions:

Labor-force Participation Rate

The percentage of the working-age population that is active in the labor market, either employed or actively seeking employment.

Labor Force

The total number of people employed and unemployed but looking for work within an economy.

Employed Category

A classification within labor market statistics representing individuals who are currently employed and working.

PID Control

A control loop mechanism employing proportional, integral, and derivative terms to control a process, widely used in industrial control systems.