Variables That Are Used When Researchers Believe That Purchasing Behaviour

question 81

Multiple Choice

Variables that are used when researchers believe that purchasing behaviour is correlated with the personality or lifestyle of consumers are called which of the following?

• A)Sociological
• B)Demographic
• C)Psychographic
• D)Behavioural

Comprehend the impact of values, bias, and experience on perceptions of reality and research outcomes.

Recognize various research methods, including field experiments, participant observation, and the importance of sampling techniques.

Explain the significance of operationalization in linking observations to variables in research.

Understand the influence of cultural and traditional beliefs on perceptions of social phenomena.

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Definitions:

Direct Materials

Raw materials that can be directly linked to the production of a specific product.

Fixed Overhead

Regular, ongoing expenses that are not affected by changes in production level or output, such as rent and insurance.

Variable Overhead

Costs that change in proportion to the level of production activity or volume, such as power for manufacturing equipment.

Direct Labor

The labor costs directly associated with the production of goods or services, which includes wages for workers who physically contribute to the finished product.