The Objective of Positioning Is Which of the Following

question 1

Multiple Choice

The objective of positioning is which of the following?

• A)To create and maintain a distinctive place in the market for a company and/ or its products
• B)To secure the most effective and efficient placement for one's products on retailers' shelf space
• C)To create brand value
• D)None of the above

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Definitions:

Net Income

The total earnings of a company, subtracting total expenses from total revenue.

Break-Even Point

The stage where sales numbers or output equalize with total expenditures, creating a situation where there's no financial loss or gain.

Fixed Expenses

Costs that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.

Selling Price

The amount of money charged for a product or service offered to customers.