Analysis of Biographic Data Allows Supermarkets to Do Which of the Following

question 15

Multiple Choice

Analysis of biographic data allows supermarkets to do which of the following?

• A)To stock products in each of their stores more relevant to their customers' age, lifestyle and expenditure.
• B)To make pricing adjustments
• C)To analyse competitors' marketing strategies
• D)To adjust their advertising, pricing and promotional strategy in order to compete against rival supermarkets

---

Definitions:

Introspective

The practice of examining one's own thoughts, feelings, and sensations in order to gain insight; a reflective looking into oneself.

Psychological Research

The scientific study of the mind and behavior, employing systematic methods to explore and understand psychological phenomena.

Experimental

Pertaining to a research methodology that involves manipulating one variable to determine if changes in one variable cause changes in another variable, within a controlled environment.

Humanistic Psychology

A psychological perspective emphasizing the study of the whole person and the uniqueness of each individual's experience.