Why Is Segmentation Important for Organizational Markets

question 16

Multiple Choice

Why is segmentation important for organizational markets?

• A)So that a more effective marketing mix can be designed for these segments
• B)So that companies adopt an effective pricing strategy
• C)So that companies can target the more profitable segments of the marketplace
• D)So that a more effective new product development process can be employed for a company's targeted segments

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Definitions:

Rocky Mountain Spotted Fever

A bacterial disease spread by ticks, characterized by fever, headache, muscle pain, and a characteristic rash.

Tick

A small arachnid that feeds on the blood of mammals, birds, and sometimes reptiles and amphibians, known for transmitting diseases such as Lyme disease.

Warts

Small, rough growths on the skin, typically caused by the human papillomavirus (HPV).

Causative Agent

A factor, often a microorganism, that causes disease.