When Marketers Are Repositioning They Have a Choice of Four

question 57

True/False

When marketers are repositioning they have a choice of four options: image, product, intangible and tangible repositioning.

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Definitions:

Observational Learning

A method of gaining behaviors by observing and mimicking the actions of others.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, leading to changes in voluntary behavior.

Classical Conditioning

A conditioning technique where, through repeated associations, a response at first elicited by a second stimulus is in the end elicited by the first stimulus without the second.

Reinforcer

An element in behaviorist psychology that strengthens a behavior or increases the likelihood of its repetition.