A Segment Must Be Accessible

question 17

Multiple Choice

A segment must be accessible. This means that the company must be able to formulate marketing programmes for the _______ that it identifies.

• A)services
• B)companies
• C)brands
• D)segments

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Definitions:

Traditional Masculinity

A set of cultural norms and expectations that define what is considered to be masculine behavior and roles, often emphasizing strength, stoicism, and leadership.

Vulnerability

Is a state of being open to harm, damage, or attack, which can be physical, emotional, economic, or cyber in nature.

Third-Wave Feminist

A phase of feminism that began in the early 1990s and focuses on individuality, diversity, and the redefinition of what it means to be a feminist.

Second-Wave

Often referring to the second wave of feminism that occurred during the 1960s to 1980s, focusing on issues such as equality in the workplace, reproductive rights, and legal inequalities.