When a Company Designs a Separate Marketing Mix for Each

question 94

Multiple Choice

When a company designs a separate marketing mix for each customer, this is called which of the following?

• A)Differentiated marketing
• B)Undifferentiated marketing
• C)Customized marketing
• D)Focused marketing

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Definitions:

E-mail

An electronic form of communication sent over the internet that allows users to exchange messages.

Follow Up

The process of making additional contact or taking further action after an initial meeting, discussion, or task to ensure completion or continued progress.

Writing

Writing involves the process of using symbols, such as letters of the alphabet, to communicate thoughts and ideas in a readable form.

Résumé

A document used by individuals to present their background, skills, and accomplishments, typically required for job applications.