A Differentiated Target Marketing Strategy Exploits Which of the Following

question 21

Multiple Choice

A differentiated target marketing strategy exploits which of the following?

• A)Exploits the differences between marketing segments
• B)Exploits the differences between competitors' prices
• C)Exploits the apathy of consumers
• D)Exploits the new trends, fads and fashion

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Definitions:

Consumer Surplus

The disparity between what consumers are prepared and capable of paying for a product or service and the actual amount they end up paying.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and what they actually receive, due to market prices.

Tax

A mandatory monetary payment or different kind of tax levied on taxpayers by government entities to support government expenses and various public services.

Consumer Surplus

The difference between the total amount consumers are willing and able to pay for a good or service and the total amount they actually do pay.