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If a Male Shopper, When Wanting to Buy a New

question 29

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If a male shopper, when wanting to buy a new suit, was able to choose the type of material and the colour for the new suit, which marketing strategy would the company be pursuing?


Definitions:

Yelling

The act of shouting or raising one's voice in a loud manner, often to convey a message or express an emotion.

Aversive Stimulus

A stimulus that is unpleasant and causes a decrease in the likelihood of a behavior when presented.

Responding

The act of offering a response or reaction to a given stimulus or situation.

Electric Shock

The physical reaction or injury caused by electric current passing through the body.

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