Examlex
The technique that is used by marketers to get a hold on the diverse nature of markets is called which of the following?
Dominant Majority Group
The social group in a society that holds the most power and influence, often setting norms and standards for others to follow.
Contact Hypothesis
A theory suggesting that under appropriate conditions, interpersonal contact is one of the most effective ways to reduce prejudice between majority and minority group members.
Equal Status
A principle suggesting that greater interaction between groups under conditions of equal status will reduce prejudice and improve relations among them.
Hostility
Aggressive behavior or attitudes directed towards others, often stemming from anger or antagonism.
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