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Successful positioning is often associated with products and services possessing favourable connotations in the minds of customers
Physiological Needs
Basic physical requirements for human survival, such as food, water, and shelter, which become fundamental drives when unmet.
Intimacy
A close and personal relationship or bond between individuals, often characterized by affection and trust.
Self-Actualization
The realization or fulfilment of one's talents and potentialities, considered as a drive or need present in everyone.
High Self-Esteem
The positive assessment of one's own worth, abilities, and value, often leading to confidence and satisfaction in oneself.
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