Usage, a Consumer Segmentation Variable, Segments Consumers According to Which

question 75

Multiple Choice

Usage, a consumer segmentation variable, segments consumers according to which of the following?

• A)Who the purchase is bought for (e.g. self-buy or gift)
• B)A person's buying patterns (e.g. impulse purchase or consciously planned purchase)
• C)The degree of brand loyalty towards a particular brand in a product category
• D)Heavy users, light users and non-users of a product category

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Definitions:

Primary Election

A preliminary election to appoint delegates to a party conference or to select the candidates for a principal, especially presidential, election.

Political Party

An organized group of people with at least roughly similar political aims and opinions, seeking to influence public policy by getting its candidates elected to public office.

Candidates

Individuals seeking to be elected or appointed to a public office or position.

Federal Election Campaign Act

A United States federal law designed to regulate campaign financing and spending for federal elections.