Given the Information Age We Live In, Most Organizations Face

question 21

Multiple Choice

Given the information age we live in, most organizations face a _______ rather than a deficit of information and must be able to intelligently sort through all the information available to convert it into usable customer insights.

• A)surplus
• B)lack
• C)dearth
• D)insufficiency

---

Definitions:

Marketing Program

A coordinated, comprehensive plan that identifies and specifies strategies and tactics for achieving marketing objectives.

Product Life Cycle

The advancement of a product through various phases that include its introduction, growth, maturation, and eventual decline.

Growth

An increase in some quantity over time, such as revenue, size, or population.

Product Life Cycle

The phases a product experiences, starting from its launch, progressing through growth and maturity, before reaching its decline in the marketplace.