Marketing Managers Should Be Aware That Needs May Arise Because

question 33

Multiple Choice

Marketing managers should be aware that needs may arise because of _______. This means that their activities, such as developing advertising campaigns and training salespeople to sell product benefits may act as cues to need arousal.

• A)simulation
• B)stimulation
• C)reputation
• D)speculation

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Definitions:

Customer Service

Assistance and support provided by a company to those people who buy or use its products or services.

Social Care Program

An organized approach to addressing customer inquiries, feedback, and support needs through social media channels.

Crisis

A critical or tumultuous situation that requires immediate attention and action to mitigate its effects.

Crowdsourcing

The practice of collecting information, asking for assistance, and reaching out to the community for help to solve a problem or address an opportunity online in a centralized space.