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Why May Consumers Often Engage in Exploratory Consumer Behaviour Such

question 102

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Why may consumers often engage in exploratory consumer behaviour such as being early adopters of new products?


Definitions:

Physical Environment

The surrounding physical space including natural and man-made elements, which significantly influences individuals’ well-being and behavior.

Metaphysical Environment

An abstract concept referring to the beyond physical or material aspects of existence and how they might influence an individual or context.

Social Environment

The surrounding social conditions and cultural context in which individuals live and interact.

Individualistic Cultures

Cultures that emphasize personal achievements and individual rights, often promoting self-expression and independence.

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