In Order to Understand Customers, Five Key Questions Need to Be

question 70

Multiple Choice

In order to understand customers, five key questions need to be answered: how do they buy; what are their _______ criteria; where do they buy; when do they buy and who is important?

• A)social
• B)economic
• C)choice
• D)limited

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Definitions:

Diversification Benefit

The reduction of risk achieved by allocating investments among various financial instruments, industries, or other categories to maximize return.

Correlation Coefficients

A statistical measure that describes the extent to which two variables change together.

Systematic Risk

Systematic risk refers to the risk inherent to the entire market or market segment, often influenced by factors like economic, political, and social changes.

Beta

A measure of the volatility or systematic risk of a security or a portfolio compared to the market as a whole.