International Marketers Must Be Aware of the Significant Differences That

question 2

Multiple Choice

International marketers must be aware of the significant differences that exist between cultures. For example, The East is deeply culturally bound in complex _______ networks, whereas greater levels of independence are more important for those living in the West.

• A)company
• B)brand
• C)business
• D)social

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Definitions:

Nonunion Representation

Representation of workers' interests in the workplace without the formal structure or support of a labor union.

Quality

The standard of something as measured against other things of a similar kind; the degree of excellence of something.

Productivity

Refers to the efficiency of production in terms of the amount of goods or services produced relative to the inputs used, such as labor and capital.

NLRA

The National Labor Relations Act, US legislation that protects the rights of employees to organize and to bargain collectively with their employers.