A System in Which Marketing Information Is Formally Gathered, Stored

question 41

Multiple Choice

A system in which marketing information is formally gathered, stored, analysed and distributed to managers in accord with their informational needs on a regular, planned basis is called which of the following?

• A)Marketing illumination system
• B)Marketing importance system
• C)Marketing information system
• D)Marketing ideal system

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Definitions:

Quota Rent

Income earned by holders of import licenses when a government imposes a quota on foreign goods, limiting the quantity that can be imported and creating a market premium for the licenses.

Fried Twinkie

A snack consisting of a Twinkie deep-fried in batter, often served as a novelty or fair food.

Government Imposes

Actions taken by governmental bodies to regulate, control, or influence various aspects of economic or social life through laws, regulations, or directives.

Demand Price

The highest price a consumer is willing to pay for a good or service, reflecting the value placed on it.