Which of the Following Are Major Macroeconomic Forces That Affect

question 120

Multiple Choice

Which of the following are major macroeconomic forces that affect marketing decisions?

• A)Economic, physical and technological
• B)Economic, competitors and social
• C)Social, legal and distributors
• D)Social, competitors and legal

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Definitions:

Rights Offering

A method by which companies raise additional capital by giving existing shareholders the right to subscribe to new shares at a discount.

Actual Value

The true or market value of an asset, not influenced by any external conditions, often used in financial and appraisal contexts.

Preemptive Rights

Rights that allow existing shareholders to purchase additional shares before new shares are offered to the public, to maintain their proportionate ownership in the company.