The Various Attributes (And Benefits) a Customer Uses When Evaluating

question 41

Multiple Choice

The various attributes (and benefits) a customer uses when evaluating products and services are called?

• A)Price points
• B)Unmet needs
• C)Choice criteria
• D)Purchase criteria

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Definitions:

Computer Virus

Malicious software designed to replicate itself and spread from one computer to another, often causing damage or stealing information.

Worm

A type of malware that replicates itself to spread to other computers, often causing harm by consuming bandwidth or corrupting files.

Spear Phishing

A targeted phishing attack that sends e-mails to people known to be customers of a company. Such attacks have a much greater chance of successfully getting individuals to reveal sensitive data.

Rootkit

A rootkit is a type of malware designed to gain unauthorized access to a computer system while hiding its presence or the presence of other malicious software.