Which of the Following Is a Benefit of Formal Environmental

question 51

Multiple Choice

Which of the following is a benefit of formal environmental scanning?

• A)Better implementation of the marketing plans
• B)Better general awareness of, and responsiveness to environmental changes
• C)Better foreign investment and international marketing
• D)All of the above are benefits of formal environmental scanning

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Definitions:

Case Study

An observation technique in which one person is studied in depth in the hope of revealing universal principles.

Random Sampling

A technique used in research to select a group of subjects for a study from a larger population, ensuring that every individual has an equal chance of being chosen.

Wording Effects

The impact that the choice of words, phrasing, or framing of questions can have on people's responses in surveys or experiments.

Professional Basketball Players

Athletes trained to compete at the highest level in the sport of basketball, often associated with leagues such as the NBA.