The First Step in a Buzz Marketing Campaign Involves Identifying

question 19

Multiple Choice

The first step in a buzz marketing campaign involves identifying the trendsetters that adopt new ideas and technologies before everyone else. These trendsetters are known as:

• A)betas.
• B)gammas.
• C)alphas.
• D)deltas.

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Definitions:

Résumé

a brief document summarizing an individual's education, work history, and other qualifications for a prospective employer.

Self-Inventory

A process of self-assessment to evaluate one's skills, attributes, and professional interests.

Engineering Project Manager

A professional responsible for planning, coordinating, and overseeing engineering projects to ensure they are completed within scope and budget.

NASDAQ

An American stock exchange known for its high concentration of technology and internet-based companies; also an electronic marketplace for buying and selling securities.