Direct Response Advertising Differs from Traditional Advertising Because of Which

question 2

Multiple Choice

Direct response advertising differs from traditional advertising because of which of the following reasons?

• A)It uses different media vehicles
• B)It relies on the hard sell approach
• C)It is designed to elicit a direct response such as an order enquiry or a request for a visit
• D)The average direct response advert is 30 minutes long whereas traditional advertising is 30 seconds long

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Definitions:

General Journal

A primary accounting record where all types of financial transactions are initially recorded in chronological order before being posted to specific accounts in the general ledger.

Cash Receipts Journal

A specific financial journal used in accounting to record all cash inflows to a business.

Sales Journal

A specialized accounting ledger that records all sales transactions of a business, typically for goods or services on credit.

Cash Receipts Journal

A specialized accounting journal used to keep track of all cash inflows or receipts of a business.