Which of the Following Is an Advantage Associated with Catalogue

question 40

Multiple Choice

Which of the following is an advantage associated with catalogue marketing?

• A)Distribution is decentralised, thereby reducing distribution costs
• B)Suits all product categories as products can be tested
• C)Cheap to produce catalogues
• D)Ability to reach certain market segments who value the convenience of choosing products at home

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Definitions:

Price-Earnings Ratio

A valuation metric for stocks, calculated by dividing the current market price by the earnings per share.

Earnings per Share

This refers to the portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of the company's profitability.

Liquidity

The ability of an asset to be quickly converted into cash without significant loss in value, essential for assessing the financial health of businesses.

Accounts Receivable Turnover

A financial ratio indicating how many times a company's receivables are turned into cash over a period.