When Developing an Advertising Strategy, Which of the Following Is

question 48

Multiple Choice

When developing an advertising strategy, which of the following is the first communication decision which must be made?

• A)Define advertising objectives
• B)Set advertising budget
• C)Identify and understand target audience
• D)Identify positioning strategy

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Definitions:

Prospective Memory

Recalling a previously planned intention or executing a predetermined action at a future date.

Declarative Memory

A type of long-term memory that involves the conscious recall of facts and events.

Self-Referent

The reference to oneself or making something relate directly to oneself.

Encoding

The initial stage of memory processing, where information is converted into a format that can be stored in the brain.