What Is the Key Challenge for Marketers

question 150

Multiple Choice

What is the key challenge for marketers?

• A)The key challenge for marketers is to monitor competitors and match them in terms of their product, place, price and promotion
• B)The key challenge for marketers is to develop a competitive advantage through marketing mix decisions, which are cost effective and maximise the company's profits
• C)The key challenge for marketers is to continuously develop new, successful products as older products gradually decline in popularity
• D)The key challenge for marketers is to monitor and understand customer needs and develop a competitive advantage through marketing mix decisions

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Definitions:

Conditioning

A process of behavior modification by which a subject comes to respond in a desired manner to a previously neutral stimulus.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men as prescribed by society.

Gender

Refers to the range of characteristics pertaining to, and differentiating between, masculinity and femininity.

Femininity

A set of attributes, behaviors, and roles generally associated with girls and women.