When Media Planners Are Deciding Which Particular Newspaper, Radio or Television

question 46

Multiple Choice

When media planners are deciding which particular newspaper, radio or television station to place their adverts on, which of the following is the dominant criterion that their decision is based upon?

• A)Consumer and retailer views
• B)Competitive activity
• C)Cost per thousand calculations
• D)Level of discounts available

---

Definitions:

Aggressive Behavior

Actions that intend to cause harm or force dominance over others, often as a response to frustration or threat.

Social Script

Schemes or templates for behavior that are learned through interaction with society, guiding individuals in understanding and performing in specific social situations.

Aggressive Behavior

Actions or responses that are hostile, harmful, or destructive, often with the intent to dominate or injure.

Frustration

An emotional response to opposition, related to anger and disappointment, that arises from the perceived resistance to the fulfillment of an individual's will or goal.