Which of the Following Statements Is True

question 79

Multiple Choice

Which of the following statements is true?

• A)If the promotion has attracted new buyers who find that they like the brand, repeat purchases from them may give rise to a neutral long-term effect
• B)Sales promotions tend to attract new buyers of the brand during the promotional period rather than existing buyers
• C)Sales promotions tend to attract existing buyers of the brand during the promotional period rather than new buyers
• D)Where the promotion has caused consumers to buy the brand only because of its incentive value with no effect on underlying preferences, the long term effect may be negative

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Definitions:

Original Contract

The initial agreement made between parties, detailing the terms, conditions, and obligations to which all parties have agreed.

Negotiated Rulemaking

A process in administrative law where regulators develop rules by involving those who will be significantly affected by them, aiming for consensus.

Agencies

Organizations established to provide specific services, often involved in the administration of public policies or services.

Mediation

A form of alternative dispute resolution where a neutral third party helps disputing parties reach a voluntary, negotiated agreement.