Examlex
Which of the following is not a major aim of public relations?
Franchisor
The party in franchising that owns the overarching company, trademarks, and products or services being offered, which grants the right for a franchisee to operate under the business's name.
Franchisee
A party that acquires the rights to use a company's trademark and business model to conduct business under that name.
Royalty Fees
Periodic payments made by a franchisee to the franchisor, typically based on a percentage of the franchisee's sales revenue.
Gross Profits
The total revenue from sales minus the cost of goods sold, before deducting operating expenses.
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