Four Core Forms of Customer Value Have Been Identified

question 111

Multiple Choice

Four core forms of customer value have been identified. These are price value, performance value, emotional value and _______ value.

• A)relational
• B)rational
• C)cost
• D)relative

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Definitions:

Reaction Times

The duration of time it takes from the presentation of a stimulus to the initiation of a motor response, often used to assess sensory-motor integration and speed of cognitive processing.

Stimuli

External or internal factors that elicit a physical or behavioral response in living organisms.

Normal Distribution

A bell-shaped curve that represents the spread of a set of data, showing most data clustering around a central mean with fewer instances as one moves away.

Human Traits

Human traits refer to enduring characteristics or qualities that account for consistent patterns of behavior in individuals.